After a 200+ year-old business secret was re-invented by American Airlines, it now...

"Generates Leads From Facebook For Less Than $2.00 Per Lead!"

     NEW: Now includes Bonus Session on getting $1 Leads with SEO     

James T (name changed for privacy) dream was rudely shattered.

And... truth be told, he could live with that.

What James dreaded most was his wife telling him, "I told you so", with that mocking look in her eyes.

He wanted to avoid this at all costs, so...

He decided to give Facebook Ads one last try, and this time to borrow a leaf from American Airlines by injecting 'Asset Distillation' into the mix.

This decision saved James' business!

It also saved his ego from receiving an almighty battering from his wife, because...

Asset Distillation generated new leads for way less than $2.00 (actually less than $1.00 in this case), and...

Within three weeks, James' investment of $920 had grown to $102,000.

This is an ROI of over 100X!

Basically, Asset Distillation reduced James' customer acquisition costs by a level which exceeded his wildest dreams, and he had NEVER really seen anything like this before.

These extraordinary results are possible because Asset Distillation leverages a business concept which has been around since the late 1700s.

The concept was then modernized by American Airlines in 1981, and has been used very successfully to reduce the cost of customer acquisition, increase customer retention, and increase revenue.

Asset Distillation is probably responsible for keeping American Airlines alive today, because...

The transport arm of the airline has been losing money for quite a while, and without the Distilled Asset (extracted with the help of Asset Distillation ), the airline would have a negative valuation.

In other words, Asset Distillation saved American Airlines' Business from going bankrupt.

This is REALLY powerful stuff!


Over the last 18 months, we have found a way to tweak the process, digitize it and successfully apply it to online Lead Generation.

It has revolutionized the Lead Generation process as James T experience shows.

James is not the only one with such a positive experience. More on that soon.

Asset Distillation is arguably the most reliable away to reduce the cost of online Lead Generation.

In the next few minutes, you are going to discover the simple Formula which you can use to guarantee profitable Lead Generation in 2021 and beyond!

As I quickly go through the Formula, I'll also reveal...

  • How to select the best niches for Asset Distillation
  • Examples of Business Models which work well with Asset Distillation
  • Three traffic platforms you shouldn't ignore

Use These Five Steps To Turn $2 Leads Into 3X ROI

Asset Distillation is the process of extracting the profitable components of an asset. It involves the removal of 'impurities' from the 'Original Asset', so you end up with a 'Distilled Asset'.

For us, Traffic will be our Original Asset, and we'll end up with a highly concentrated and profitable Distilled Asset.

So, if your Traffic Generation campaigns are losing money (just like American Airlines travel arm was losing money), or if you just want to make your campaigns more profitable then...

The easiest way to turn things around is to follow our simple 5-Step A.S.S.E.T. Formula for Asset Distillation, because...

You'll be able to generate leads for much less than $2.00 in 2021 and beyond!

And... No... that isn't a typo.

You probably already know that many of your competitors are happy to pay $10 per lead, and they will bite your hands off if you offered them leads for $6 per lead.

And... even though there are much better ways to monetize your leads, this fact shows that an ROI of 3X is very achievable.

The key to achieving a 3X (or greater) ROI is having the ability to generate leads for less than $2, and...

Here's how to do it with...


The A.S.S.E.T. Formula

STEP 1: A for Affordable

Make sure that the traffic you generate (Original Asset) is affordable.

The cost of many PPC platforms (e.g. Facebook Ads and Google Ads) has increased astronomically over the last few years, so...

It's extremely important that you employ optimization strategies to keep the advertising costs low.

Ideally, you should start out spending between $2 and $5 a day.

In fact, in some cases, you should even go as low as $1 a day.

For one of our case studies, Nick started generating leads for his business with just $5 a day.

And then over time, he incremently increased his daily budget over time.

And this brings us nicely to...

STEP 2: S for Scalable

Even if you start as low as $1 a day - you need to make sure that (if necessary) the traffic you generate (Original Asset) can be scaled to well over $100 a day.

In Nick's case, he spent as much as $30 a day, and this enabled him to turn $30 worth of leads into $3,000 of revenue!

Just like James' case, this is a mind-boggling 100X ROI.

Please note that even though such returns are possible with Asset Distillation, they are certainly not typical.

The important lesson to learn from this is: Nick can easily invest a lot more as he grows his business, and do so without unduly affecting his profitability.

This is why we like platforms such as Google, Facebook and Youtube.

They have lots of inventory and are very scalable for most online niches.

STEP 3: S for Simple

A lot of digital businesses are unnecessarily complex.

You end up needing automation, funnels, split-testing, autoresponders, webinars, chatbots, product launches and so on and so on.

For a beginner, all these things actually stand in the way of your success.

Which is why with Asset Distillation, you shouldn't bother yourself with most of them.

Instead (at least in the beginning) you should just limit yourself to FREE Facebook tools and Wordpress tools. 

They are all you'll need for Asset Distillation, so...

Don't be tempted to do anything more fancy.

You can add all those things later, after your Distilled Asset is generating more than 3X ROI... OK?

If you are thinking of business models which can benefit from the simplicity of Asset Distillation then here are a few:

1. Physical products/ecommerce

2. Digital products e.g. online courses

3. Recurring subscriptions e.g. memberships

4. Coaching

5. Consulting & Done-For-You services

STEP 4: E for Evergreen

The Niche needs to be evergreen as opposed to seasonal.

This is why Asset Distillation works so well in the Transport (e.g. American Airlines) and Retail (e.g. Walmart) industries.

In the online space, you also need to make sure you select an evergreen niche, and...

As long as you stick with sub-niches of the big three super-niches i.e. Health & Fitness; Wealth & Business; and Relationships & Happiness - you'll be fine.

These are not the only evergreen niches online. However, you'll need to do more due diligence if you want to work with a niche that is not part of the big three.

Finally, we have...

STEP 5: T for Targeted

After picking a niche that is evergreen - you then need to make sure that the traffic (Original Asset) you generate is targeted.

It is much better to get a small amount of traffic that is relevant to the niche than to get lots of traffic that is broad, generic and untargeted.

If you fail to generate targeted traffic then the Distilled Asset you extract might struggle to generate profits in excess of 3X.

For this reason, Facebook, Google (both SEO and PPC), Youtube (both organic and PPC) and Affiliates are our favourite sources of traffic (Original Asset) for Asset Distillation.

One very important take-away from this is that Asset Distillation works with both organic traffic (e.g SEO) and paid traffic (e.g. Facebook Ads).

How To Extract Your Own Profit-Generating Asset In Just Five Days...

I just gave you a very brief overview of our A.S.S.E.T. Formula, and...

When you implement this simple 5-Step Formula - your profitable Traffic Generation campaigns will become more profitable, and even unprofitable ones will become profitable, because...

You'll be able to generate leads from Facebook for less than $2.

Most businesses that advertise on Facebook are not even able to generate ordinary website clicks for $2!

So, imagine what difference $2 leads (not clicks) will make to your business.

For instance...

These same five steps allowed Ryan to extract a Distilled Asset and turn a stake of $37,000 into $300,000 in the Wealth & Business niche.

This time the ROI is only 8, but it's still comfortably higher than an ROI of 3.


We've seen Nick achieve a 100X ROI in the Health & Business niche.

James also achieved a 100X ROI in a different niche - the Relationship & Happiness niche.

While Ryan achieved an 8X ROI in the Wealth & Business niche.

Three different niches and the one thing they have in common is A.S.S.E.T.

If you'd like to achieve similar results to Nick, James and Ryan - then you have two choices.

1. You can take everything I've shared with you and implement the A.S.S.E.T Formula yourself.


2. You can take a short-cut and allow me to guide you through ALL the steps of A.S.S.E.T.

If you are interested in the second option then, please, keep reading...

Are You Ready To Be Our Next Case-Study?

We are looking for a few motivated action-takers who want to use Facebook Ads to:

  • Create a profitable Distilled Asset

  • Generate leads for less than $2

  • Achieve at least a 3X ROI

Can you identify with the goals above for 2021?

If so - we invite you to join our next 5-Day LIVE Workshop.

Dates: Monday, December 7th, 2020 - Friday, December 11th, 2020

Time: 4:00 p.m. EST Daily

More details below...

The Two Dollar Leads (Case-Study) Workshop

This is a LIVE 5-Day Online Workshop where I hold you by the hand, and at the end you'll have your own profit-generating Distilled Asset for 2021 and beyond.

The Workshop is split into five sessions, with one sesion delivered each day, and...

All sessions will be recorded.

SESSION 1: Setup Facebook & Wordpress

  • You'll setup and optimize your Facebook Business Account to deliver targeted traffic - most people are astonished at how simple we've made this process.

  • You'll use Wordpress to quickly bootstrap your Distilled Asset - get ready to save hundreds of dollars every month after you get rid of expensive tools like autoresponders, funnel builders etc.

With less than two hours of work (performed once) - you'll NOW have the power to generate as much targeted traffic as you like WHENEVER you like.

Imagine being able to click a few buttons and let Facebook do all the grunt-work of sending the highest quality traffic to your Ads and websites.

SESSION 2: Grab The Attention Of Your Audience

  • You'll determine the hot points of your target audience - people pay thousands of dollars just for this knowledge

  • You'll create branding and messaging which communicate clearly and coherently with your target audience - without this, you are throwing your money into the wind (just like your competition is doing)

  • You'll use text, images and videos to grab attention and create awareness in your selected niche - most people jump this step and that's why they end up paying $10 for a lead

At the end of Day 2 - your business will stand out even in a crowded market, and...

You can then become the defacto choice for your audience by making all the competition irrelevant.

SESSION 3: Extract Your Distilled Asset

  • You'll create Ads to attract a hyper-targeted audience for pennies on the dollar - the secret is leveraging feedback from inside Facebook. This is insight you don't get from any of those bloated and expensive analytics tools. And yes... you can throw them away, too, and save hundreds of extra dollars every month.

  • You'll use this audience to quickly extract a scalable and evergreen Distilled Asset - our students tell us they'll happily pay five figures (i.e. tens of thousands of dollars) for their Distilled Asset but you'll discover how to extract yours for FREE.

  • You'll use your Distilled Asset to establish Credibility, Authority, and Trust (CAT) - who needs KLT (Know, Like & Trust) when you can have CAT?

This is how to become the proud owner of a very valuable asset which can be monetized/leveraged in several ways, and...

You will possess everything you need to turn loss-making Facebook Ad campaigns into extremely profitable ones.

SESSION 4: Leverage Your Distilled Asset (Generate Leads)

  • You'll double-down on your audience  - when others go big, you'll go tiny.

  • You'll use your Distilled Asset to generate leads & genuine interest in your offers - now is the time for the right people to crawl over broken glass and say YES to your no-brainer offer.

  • You'll aggressively drive down the cost of traffic & leads - trust me... you won'stop thanking American Airlines for revealing the power of Asset Distillation!

Have you ever wanted to pay a fraction of the cost that your competition pays for traffic, leads & clients?

This is the part of the Workshop where you leverage the asset you extracted in Session 3.

SESSION 5: Expand Your Influence (Optional)

  • You'll use your Distilled Asset to generate EXTRA revenue - another priceless trick from American Airlines playbook.

  • You'll turn your Distilled Asset into a digital hub - Amazon, Airbnb, Uber, Facebook, Google, Netflix... ALL did this and look at where it got them.

For those whose dare to think big...

You are now ready to provide a highly sought-after resource, which will...

Make you the 800 pound gorilla in your niche, and...

Help you become a well-conected, major league player in the digital space.

Are you ready?

It's Decision Time (For 2021)...

The content I'll be sharing during the 5-Day Online Workshop is of such high value that I could easily charge $997 for it, and...

If all you master is how to generate high quality leads... in virtually any niche... for less than $2 per lead... then I'm sure you'd be happy to pay $997 for the Workshop.

However, as you can see from the breakdown of the sessions, there's a lot more valuable stuff which will transform your business.

Which is why most savvy business owners know that if they invest $997 in the Workshop, they'll be able to earn it back very quickly, because...

They know that even if they are currently paying as low as $5 per lead (most pay way more than $5), it will only take them them 340 leads at $2 per lead to recoup the $997 investment.

340 leads @ $5 per lead = $1,700
340 leads @ $2 per lead = $680

Savings = $1,700 - $680 = $1,020

If investment in Two Dollar Leads Workshop = $997

Profit = $1,020 - $997 = $23

And... some business owners will recoup their $997 investment in less than one week!

Are you in or out? The decision is yours.

So, What's The Catch?

The catch is quite simple...

I ONLY want to work with motivated action-takers who are willing to provide case-studies, and...

In return, I am prepared to offer you a very steep discount for the next few hours.

So, today and for the next few hours, you won't have to pay $997.

Instead you'll only have to invest the much smaller sum below.

$997    $97 (price will increase soon)

Wait There's More...


One question I often get asked is "what do I sell to my new $2 leads?"

Well... one of the simple business models I mentioned under the A.S.S.E.T. Formula is Digital Products.

However, most people find Digital Product creation difficult, so...

I've created a blueprint that walks students through the creation of a high value Digital Product in record time and within minimum hassle.


This Production Pilot Blueprint is all yours as a FREE 'no-strings-attached' bonus.

As the pilot of the Production Process, you will ONLY have to spend two hours max of actual work to end up with a world-class Digital Product which produces the transformation your target audience desires. 

Plus... they will be willing to pay you a lot of money for your product. 



In addition to the five existing sessions of the Workshop, there will now be a new bonus session on SEO. It will include:

  • How to 2X the results of SEO
  • How to use Asset Distilation to boost your Google rankings
  • How to achieve $1 leads with SEO & Asset Distillation
    (it's NOT a typo. With SEO we can get even cheaper leads than with Facebook Ads) 


So, click the button below to claim your bonuses NOW.

Our No-Questions-Asked 30 Day Money-Back Guarantee

You can invest in your future with total peace of mind because ALL the risk is on us.

If for any reason whatsoever you decide that the Two Dollar Leads Workshop is not for you, then all you have to do is send us an email and we'll refund your investment within 48 hours.

Plus you even get to keep the bonuses and all the next-generation knowledge you gain from the LIVE Workshop.

Frequently Asked Questions

Q: When does the Workshop start?

A: The Workshop starts at 4:00 p.m. EST on Monday, the 7th of December, 2020 and ends on Friday, the 11th of December.

All daily sessions will start at 4.00 p.m. EST and last between 1 hour and 2 hours.

Q: What happens if I miss a particular session of the Workshop?

A: All sessions will be recorded and you'll have access to the recordings for 90 Days.

Q: How long does Asset Distillation take to implement?

A: The bulk of the work is done during the setup phase and that will take a maximum of two hours for a beginner. The other time-intensive tasks are creating videos. These are optional and can be outsourced very affordably on Fiverr.

Q: What other expenses are involved?

A: There's the obvious cost of the Facebook Ads, although we see this as an investment not an expense, since every $1 you spend should yield a return of $3 or more. You can start with as little as a $2 daily budget.

The other expense would be outsourcing, which is entirely optional, and shouldn't be more than $50.

Remember... you will also be able to save lots of recurring monthly expenses by getting rid of expensive tools and replacing them with free ones.

These savings will more than pay for the minimal expenses, and may even cover your investment in Facebook Ads, and even your investment in the Workshop.

Q: Do you guarantee I will be able to generate leads for $2 or less?

A: Nobody can guarantee how much you'll pay for your leads and neither can we. The truth is we: have no control over how seriously you'll take the Workshop and how well you'll implement what I share.

However, if you follow the Workshop religously and implement ALL the strategies diligently - you should be able to generate leads for $2 or less, and...

Don't forget we do have a 30-Day Money-Back Guarantee.

Q: What are the conditions for the Money-Back refund?

A: The only condition is that you will need to make the refund request no later than 30 days after your purchase.

We can't get any fairer than that, can we?


Q: What's the best way monetize the $2 leads?


A: It's up to you really. You can use any of the business models I mentioned under the A.S.S.E.T. Formula overview.

One of the simplest and quickest approaches is to create a Digital Product, and...


I've created The Production Pipeline blueprint, which will walk you through how to create a high value Digital Product with less than two hours of actual work on your part.

The blueprint is available fo download as a FREE bonus after you invest in the Two Dollar Leads Workshop.


Q: Do you teach how to convert the $2 leads into clients?

A: We don't specifically cover the conversion process in the Workshop.

This means you are free to use any conversion strategies (you are familiar & comfortable with) to convert your $2 leads into new clients.

Alternatively, we teach our own conversion strategy in our 10K Test implementation of the PACT Framework, and this will be made available to interested students at a discounted price.

Q: Do you offer One-on-one Coaching for lead generation and lead conversion?

A: Not at the moment. When we do start offering coaching it will cost a minimm of $3,000. So, the current investment for this Workshop is a down-right steal!

Click the button below to sign up for the Workshop.

P.S. You can either secure your place on the Workshop now and prepare yourself for a rock-solid 2021, or you can ignore the Workshop and carry on in 2021 exactly where you are right now.

The decision is entirely yours. 

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